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Soft-Focus Perfecting Primer

Regular price $28.00 USD
Regular price Sale price $28.00 USD
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Use our Soft-Focus Perfecting Primer as your first step in creating a beautifully diffused, smooth look. Wear under foundation to help minimize the look of pores, fine lines & wrinkles, help absorb excess oil throughout the day, and keep foundation in place all day long. Infused with nourishing organic botanical ingredients to protect and moisturize your skin, keeping it soft and silky smooth, while keeping your makeup looking fresh all day long.

Key Ingredients

Silica


Builds natural collagen, improves skin strength and elasticity, provides a soft-focused effect on skin and absorbs excess oil.

Coconut


Healing, moisturizing, rich in fatty acids to nourish skin, helps to fight free-radical damage, anti-viral, anti-bacterial & anti-fungal.

Castor


Antibacterial, antioxidant, nutrient, supplies Vitamin A and reduces puffiness, nourishes and regenerates the skin with carotene oil.

Shea


High in fatty acids and triglycerides, highly moisturizing emollient, heals acne, stretchmarks and scars, revitalizes & repairs skin.

Jojoba


Nourishing, Moisturizing, Vitamin E, hypoallergenic, controls sebum production, promotes collagen synthesis, tames chapping and chaffing.

Avocado


Moisturizes & protects, Improves skin elasticity, vitamin C for glowing skin, oleic acid that fights inflammation.

Ingredients

Silica

Coconut

Rice

Castor

Potato

Shea

Jojoba

Avocado

Carnauba

Vanilla

Sunflower

All Natural Silica, Certified Organic Cocos Nucifera (Coconut) Fractionated Oil Extract (edible-grade), Certified Organic Oryza Sativa (Rice) Bran Oil (edible-grade), Certified Organic Ricinus Communis (Castor) Oil, Certified Organic Vegetable Starch (Potato-derived) (edible-grade), All Natural Ricinus Communis (Castor) Wax, Certified Organic Butyrospermum Parkii (Shea) Butter, Certified Organic Simmondsia Chinensis (Jojoba) Oil, Certified Organic Persea Gratissima (Avocado) Butter, All Natural Copernicia Cerifera (Carnauba) Wax (edible-grade), Certified Organic Vanilla Planifolia (Vanilla) Extract, Certified Organic Vitamin E (Sunflower-derived) Oil

Compact 9 gm, Tube 9 gm

Tutorials

Tips

Tip 1

Helps control oily skin throughout the day and adds staying power to lip, face and eye colors.

Tip 2

Ultra concentrated formula. For best results using the tube, dab onto face and let product warm for 10-20 seconds before smoothing over entire face. For best results using the compact, warm product in compact with fingertip using a circular motion for 10-20 seconds before applying.

Tip 3

Apply with a kabouki or foundation brush. Smooth primer on face in upward and outward circular motions.

Tip 4

For dry skin and/or for easier application, apply our Organic Facial Serum over face just before applying the Primer.

  • This is my HOLY GRAIL! This has brought my cream foundation to a new level.
  • Love this primer covers my huge pores so my makeup and complex look smooth and clear.
  • My foundation stayed beautifully for an engagement shoot out in 90 degree heat.
Application (positive)Makeup (positive)Skin (positive)Pores (positive)Primer (positive)
  • 5 stars: 29 (85%)
  • 4 stars: 3 (9%)
  • 3 stars: 0 (0%)
  • 2 stars: 1 (3%)
  • 1 star: 1 (3%)
J
Jeanene (United States)
Tube
Your Skin Type: Combination Skin
Your Skin Concerns: Aging, Rosacea, Sensitive Skin, Fine Lines, Eczema, Sensitive Eyes

This is a great product. It’s perfect to apply before foundation. There was an issue with the container (it wouldn’t turn upward). They quickly replaced it. They have excellent customer service too!

M
Myca D. (United States)
Tube
Your Skin Type: Combination Skin
Your Skin Concerns: Acne

Covers my pores pretty well

K
Kelly G. (United States)
Tube

This primer is way better than chemical primers

A
Anthony T. (United States)
Tube

Love this primer! Second order as I have both the compact and the tube. Helps foundation disperse nicely. Minimizes pores and imperfections where needed. Recommend using finger(s) to apply. I was originally using a make up sponge to apply and found I was using too much as the warmth of the hand is needed to sort of “melt” it just a little which helps application go smoothly. I cannot imagine being without it now as it is a welcomed staple in my routine!

J
JULIE K. (United States)
Tube

first of all I live in Texas! I have dry skin and I am 55. I use all kinds of serums and moisturizing products.. but this is my HOLY GRAIL! This has brought my cream foundation to a new level.. It is easy to apply.. It is smooth.. It stays on my face... The primer is the best I have used that is Organic!!!

J
Joann S. (United States)
Compact

Love

A
Anonymous (United States)
Compact

I tried a sample of this and loved it so much I bought the full size. Perfect to moisturize dry areas before applying powder!

D
Diana L. (United States)

Still working thru how to use it a bit. The warming takes a little bit but once it is all on and in place it makes everything else (foundation, blush,etc) go on very smoothly and STAY on. I would recommend.

a
allison (United States)

Love this primer. Works great. Wish it lasted longer though haha

D
Dawn I.
Love this primer!

Love this primer! Goes on nicely & I really like that it's not a liquid.

A
Amy N.
My new go to primer!

My new go to primer!! My face is very oily and this does a phenomenal job of keeping my face shine free throughout the day!!!

S
Sabrina R.
A little goes a long way with this

A little goes a long way with this. It really does prevent my normal sine and blur lines. I hadnt been able to find a primer let alone one I liked to replace my yucky toxic one. Tried just one, this ine, and fell in love!

M
Miriam F.
The primer came in a lipstick like tube

The primer came in a lipstick like tube, which makes it easy to apply. Makeup applied on top of the primer looks smooth and doesn't melt off in Texas heat as quickly. Also no issues with breaking out.

P
Penelope F.
Not impressed and extremely...

Not impressed and extremely disappointed compared to the other products I purchased. The packaging is completely different from what is pictured. Additionally, the tube has scratches on it and the brand emblem cheaply stamped. Upon opening the primer, the product looks to be old/expired and like it had melted and reformed. I didn't even try this product. Extremely disappointing for the cost.

Hello, Thank you for your review and feedback about our product and packaging. We understand your frustration in not receiving the product the as described on the website and we apologize for that and are currently making those corrections so that the product is the same on the website and packaged in a better container. If you would like to return the product for a refund please email us at info@laurenbrookeco.com with your order number and we will continue to help you there.

E
Elizabeth H.
I have to be honest about this primer

I have to be honest about this primer. I'm not a fan. I don't like how it's in a compact and work at it to get some on my finger to put on my skin. I'd prefer a pump or something.

C
Cindy

Really love this primer. Smoothes my pores and keeps me matte

C
Cara P.
Amazing customer service

Amazing customer service. Speedy, prompt, professional service

R
Rebecca C.
Wonderful!

Wonderful!!

K
Katie K.
This primer is amazing

This primer is amazing. The smell is so yummy and my skin is amazingly soft. It helps the pressed powder go on smoothly and my skin stays soft all day. It really helps smooth out the fine lines and keep makeup even. I highly recommend!!

S
Sonya C.
Excellent primer

Excellent primer

M
Mallory S.
I love that you...

I love that you can begin with a small sample and try out the product. I tried several samples, and it was very helpful in finding the right colors and the right products for my skin. Im so excited about these make-up options!

V
Victoria S.
I love this under...

I love this under my makeup- glides on with soft focus and makeup sets beautifully! Immediately purchased the full size

S
Spacefrost
Great for dry skin

Great for dry skin. I have a full size tube. This primer is a waxy balm. It evens out any uneven areas and fills in the skin creating perfect canvas. Makeup sticks to this primer. You dont need separate eye primer or lip primer, just use this. It is great for my dry skin. It wears great all day+night. Highly recommend

K
Kelsey
Does as described

Does as described. I plan on ordering the full size on my next order. As the other review said, I too did not break out after using the whole sample over a few weeks. These samples go along way as small as they are. Which means you are getting what you are paying for. You dont need half the container to get the look you need. I am still happy with all the other products I have been using and continue to order samples. I love the samples! Try before you invest in the product. That sets this company apart from the rest. You can tell they stand behind the quality offering samples for you.

S
Samantha
Excellent

Excellent. Love this primer covers my huge pores so my makeup and complex look smooth and clear. I have been looking for something that works this well for years. So happy to found such an amazing product!

C
Chris
Lovely!

Lovely! I got a sample of this to try for using under my pressed powder foundation. Its great! Soft focus is right. As I smoothed it onto my face I could already see the effect, and my foundation stayed beautifully for an engagement shoot out in 90 degree heat with terrible humidity. Will be ordering the larger size!

C
Cindy
Love it

Love it. I love the Soft Focus Perfecting Primer. The primer works great for putting under the matte face powder which is also a favorite of mine. It does a great job in making the skin look smooth.

T
Tomoko
Very good

Very good. This primer does a great job filling in my large pores and makes my skin looks better. I am very happy with it.

C
Cyndi
Love the tube!

Love the tube! I have been using this primer for the past few months and love it. I just tried it in the new tube and love it even more! It makes it to fast and easy to apply. Thanks for adding this Lauren Brooke!

D
Darian
New staple

New staple. This primer is really impressive and has converted me to bring a primer user! I normally dont like primers because they make my oily skin even oilier but this doesnt have that effect, and it does a great job of filling in my pores and lines and keeping my concealer in place.


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