The Always Nourish Promise™

"Our products will always be formulated using nourishing ingredients"

The Lauren Brooke Always Nourish Promise™ is that each product contains only pure, natural, or botanical ingredients to nourish every woman and to nourish sensitive skin including the following:

  • 110+ Certified Organic botanical & mineral ingredients (76% of all ingredients)
  • 30+ All Natural & Wildcrafted botanical & mineral ingredients (21% of all ingredients)
  • 5+ Pure ingredients (3% of all ingredients including Pure Boron Nitride, Pure Manganese Violet, Pure Panthenol, and Pure Ultramarines from Kaolin Clay)

The Never Toxic List™

    "Makeup should never hurt; it should nourish."

    Lauren Brooke never uses over 10,000 toxic ingredients that may pose a risk of harm to humans including:

    • 6,000+ ingredients restricted for use in cosmetics by the Association of Southeast Asian Nations
    • 1,800+ ingredients restricted for use in Europe
    • 500+ ingredients restricted for use in California by Proposition 65
    • 400+ ingredients restricted for use in Canada
    • 10 ingredients restricted for use in the United States
    • 2 ingredients restricted for use in Japan
    • 1,300+ other questionable ingredients

    Among the 10,000 ingredients that Lauren Brooke never uses are the following:

    • Benzalkonium Chloride
    • Butylatedhydroxy Anisole(BHA) and Butylated Hydroxytoluene (BHT)
    • Coal tar hair dyes and other coal tar ingredients
    • Ethylenediaminetetraacetic acid (EDTA)
    • Ethanolamines (MEA/DEA/TEA)
    • Formaldehyde
    • Hydroquinone
    • Methylisothiazolinone and methylchloroisothiazolinone
    • Oxybenzone
    • Parabens (methyl-, isobutyl-, propyl- and others)
    • Phthalates (DBP, DEHP, DEP and others)
    • Polyethylene glycol (PEG compounds)
    • Retinyl palmitate (Vitamin A Palmitate)
    • Sodium Lauryl Sulfate and Sodium Laureth Sulfate (SLS and SLES)
    • Synthetic flavor or fragrance
    • Toluene
    • Triclosan and Triclocarban