For Yellow/Olive skin tones, choose from our Warm Shades.
For Pink/Red skin tones, use our Cool Shades.
Neutral Shades work well to tone down extra red, sensitive or ruddy skin tones & for many Caucasian skin types.
For foundation that goes chalky or gray, try using a shade or two darker in order to get the right tone
If the foundation color goes too pink, use a warmer tone (If it is a cool, use either a neutral or warm). If it goes to yellow/orange, use a cooler foundation tone (If it is a warm, use either a neutral or cool).
For best results, use our Pure Complexion Blending Sponge to apply. A dampened sponge will give a more liquid-looking finish, a dry sponge will give more coverage.
For a thinner application: 1) Tap dots of Foundation around face. Allow skin to slightly warm the Creme before blending, 2) Use a dampened Pure Complexion Blending Sponge, 3) Apply Organic Facial Serum to face and allow to absorb for a minute and then apply Creme Foundation.
For more coverage: 1) Apply with a Foundation Brush or dry Pure Complexion Blending Sponge, 2) Use Creme Concealer underneath your foundation, 3) Apply Powder Foundation or Silk Veil after applying the Creme Foundation.
For a matte look &/or to set your makeup, brush Finishing Powder over face after applying makeup.
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